CULTURE
CULTURE

MADE A CUSTOM JACKET FOR REAL MADRID FOOTBALLER MARCELO

Check out our process and our trip to Madrid

By NorBlack NorWhite | Jul 10, 2020

We were invited to work on a project with Budweiser Football and Copa 90 which paired us with Real Madrid footballer, Marcelo. The goal was to create a custom NBNW piece for the Brazilian transport. This short film shares our journey.
At the start of process, we were interested in learning about his childhood, how he started playing football and taking himself seriously. All stories and fingers pointed to his grandfather Pedro’s dedication and commitment to seeing his grandson hone his special craft. That was the starting point to developing this custom shimmer jacket. This short visual takes you through the design process.
Growing up as immigrants in Toronto we very much related to his story of creating a new home away from home. Although Marcelo has been living and working in Madrid since he was 18, he very much lives his life embodying his Brazilian roots and culture. Love going out to Marcelo and Pedro, the game of football, the wild fans and the focus and determination it takes to take your skills seriously.

Inspired by India,
made for the world.

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