CAPSULE COLLECTION FOR FILA INDIA
MUMBAI, INDIA | NOVEMBER, 2018
Designed a dream capsule collection and sneaker in collaboration with FILA INDIA + creative directed this super special lookbook video with a whole lot of our Bombay friends and fam! Fila is a brand we grew up on so we were super excited when they approached us on home turf to collaborate. We’d never had the chance to design athletic wear and enjoyed the challenge of applying our signature NBNW style and aesthetic to this form. Also a bit scary (and fun!) to play with ideas around the iconic Fila logo but everything worked out cute af in the end.
This collaboration pays homage to a heritage of textiles from Italy and the age-old traditions of Indian textile makers; made in the spirit of protecting your soul with armour like none other. We wanted to apply our love for pattern and colour while still keeping it breathable and digestible for the sporty space, so we kept things simple by focussing on styles we personally love and feel the most comfortable in. TLDR? This NBNW x FILA collection was created for you to live in colour.
Fulfilling our childhood dreams of designing an irl sneaker!
GOOD THINGS TAKE TIME
10 Months to design, produce and creative direct this dream come true.
A motherland-only exclusive collaboration 🇮🇳
BIG LOVE TO
Our creative crew in Bombay!